Marketing's Value to Consumers, Firms, and Society
Marketing Strategy Planning
Evaluating Opportunities in the Changing Market Environment
Focusing Marketing Strategy with Segmentation and Positioning
Final Consumers and Their Buying Behavior
Business and Organizational Customers and Their Buying Behavior
Improving Decisions with Marketing Information
Elements of Product Planning for Goods and Services
Product Management and New-Product Development
Place and Development of Channel Systems
Distribution Customer Service and Logistics
Retailers, Wholesalers, and Their Strategy Planning
Promotion-Introduction to Integrated Marketing Communications
Personal Selling and Customer Service
Advertising and Sales Promotion
Publicity: Promotion Using Earned Media, Owned Media, and Social Media
Pricing Objectives and Policies
Price Setting in the Business World
Ethical Marketing in a Consumer-Oriented World
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Please wait while the item is added to your bag...