Essentials of Marketing

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Essentials of Marketing by Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl, 9780324043761
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  • ISBN: 9780324043761 | 0324043767
  • Cover: Paperback
  • Copyright: 3/23/2000

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Textbook delivers a slimmed-down version of the knowledge found in 'Marketing', Fifth Edition, in a streamlined, condensed, easy-to-use format. Contains comprehensive coverage of current topics including global marketing, ethics, customer value and quality, and Internet marketing. Referenced Web site provides additional resources. For students. Softcover. DLC: Marketing.
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