E-Trepreneur : A Radically Simple and

Packed with clear information, expert pointers, and real-life examples from e-trepreneurs who've been there and done it successfully, E-trepreneur's "radically simple" seven-step plan gets your business on the Web and in the black . . . quickly, easily, and, best of all, sensibly.

Sherry Szydlik is a veteran of the Internet industry and was involved with online technologies long before there was a World Wide Web. She has helped over two hundred business clients, from Fortune 500 companies to small start-ups, plan and implement successful online business strategies.<BR>

Introduction: Is This Book for You?

ix

SECTION ONE: The Promise and Reality of Electronic Commerce

1

(54)

The E-commerce Opportunity

3

(23)

Outsource It!

26

(17)

Reasons You Can Do This

43

(8)

First Things First

51

(4)

SECTION TWO: Creating an E-commerce Site, One Day at a Time

55

(98)

Sunday--Drawing Up the Blueprints

57

(19)

Monday--Signing Up

76

(9)

Tuesday--Preproduction, First Steps

85

(13)

Wednesday--Preproduction, Final Steps

98

(17)

Thursday--Site Creation

115

(28)

Friday--Test Drive

143

(10)

SECTION THREE: Open for E-business: How to Prosper as an Online Store Owner

153

(98)

Finished.com--Now Comes the Marketing

155

(21)

Won't You Stay for a While?

176

(5)

Love Thy Customer: Customer Service Aspects

181

(6)

Auxiliary E-commerce

187

(24)

The Dark Side

211

(25)

Charting Your Results

236

(10)

Summing Things

246

(5)

Appendix A Sources of Information

251

(14)

Appendix B Representative E-commerce Service Providers

265

(4)

Appendix C Useful HTML Tags

269

(14)

Glossary

283

(26)

Index

309

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E-Trepreneur : A Radically Simple and Inexpensive Plan for a Profitable Internet Store in 7 Days

Summary

Author Biography

Table of Contents

Supplemental Materials