- ISBN: 9783899862706 | 3899862708
- Cover: Paperback
- Copyright: 9/30/2017
•The best examples of contemporary event design are now collected in a smart and modern book, fusing authentic and digital experiences
•Insights into conception and realization of more than 50 international events
•Features events in Austria, China, France, Germany, Great Britain, Hong Kong, Italy, Luxembourg, Macao, Portugal, Russia, Switzerland, and more
We are living in a networked age and can no longer deny digitization. Although the events sector is characterized primarily by live experiences, events are becoming increasingly hybrid: new forms of spatial communication are emerging, which blur the boundaries between real and virtual experience.
In this yearbook, Sabine Marinescu and Janina Poesch present more than 50 successful examples where both digital innovation and personal encounters are the focus of the concept. Through numerous interviews with specialists in the sector, they venture a look into the future, in order to ask quite exclusively: what is 'the next big thing'?
Text in English and German.
•Insights into conception and realization of more than 50 international events
•Features events in Austria, China, France, Germany, Great Britain, Hong Kong, Italy, Luxembourg, Macao, Portugal, Russia, Switzerland, and more
We are living in a networked age and can no longer deny digitization. Although the events sector is characterized primarily by live experiences, events are becoming increasingly hybrid: new forms of spatial communication are emerging, which blur the boundaries between real and virtual experience.
In this yearbook, Sabine Marinescu and Janina Poesch present more than 50 successful examples where both digital innovation and personal encounters are the focus of the concept. Through numerous interviews with specialists in the sector, they venture a look into the future, in order to ask quite exclusively: what is 'the next big thing'?
Text in English and German.
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