Everyday Discourse and Common Sense The

Social representation theory is a major theoretical framework in European social psychology, yet this is the first single text to cover the main concepts, issues and debates in the field. Loosely based around a translation of Wolfgang Wagner's classic text Alltagsdiskurs (currently only available in German), this is an all new book, approaching the major theoretical, epistemological and empirical frameworks of modern social representation research in a fresh way, reflecting the considerable changes of the past decade.

Wolfgang Wagner is a Professor of Psychology at the University of Linz, Austria.

Nicky Hayes is a social psychologist and fellow of the BPS.

List of figures and tables

vii

Foreword

ix

Serge Moscovici

Preface

xix

Acknowledgements

xxi

1 Introduction

1

(17)

1.1 History, memory and psychology

1

(13)

1.2 Layout of the book

14

(4)

2 Everyday life, knowledge and rationality

18

(60)

2.1 The concept of 'everyday'

18

(12)

2.2 Excursus: content and process in theory and cognition

30

(20)

2.3 One or two forms of thinking?

50

(15)

2.4 Excursus: using the rational model

65

(13)

3 Universes of everyday knowledge

78

(37)

3.1 The pragmatic imperative

78

(8)

3.2 Pragmatic orientations

86

(15)

3.3 Content rationality, irrationality and evidence

101

(14)

4 Introducing social representations

115

(20)

4.1 On the concept of 'social representations'

115

(15)

4.2 Research fields

130

(5)

5 The topography of modern mentality

135

(34)

5.1 Popularised science

135

(13)

5.2 Social structures and political events

148

(10)

5.3 Imagination and cultural knowledge

158

(11)

6 The organisation and structure of social representations

169

(25)

6.1 Iconic form and metaphorical organisation

169

(13)

6.2 The structural features of representations

182

(12)

7 Dynamics of social representations

194

(24)

7.1 System and metasystem

194

(4)

7.2 Categorisation and anchoring

198

(9)

7.3 Objectification and the socialised mind

207

(11)

8 Discourse, transmission and the shared universe

218

(26)

8.1 Dialogue, discourse and doxa

218

(3)

8.2 Sharedness, situatedness and functional consensus

221

(7)

8.3 Epidemiology, culture change and cognitive polyphasia

228

(8)

8.4 Transmission and media

236

(8)

9 Action, objectification and social reality

244

(39)

9.1 Action and objectification

244

(22)

9.2 Habitus and collective rationalisation

266

(8)

9.3 The group and the public

274

(9)

10 Epistemological aspects of social representation theory

283

(39)

10.1 Explanation and description in social psychology

283

(13)

10.2 Levels of analysis and macro-reduction

296

(14)

10.3 A circular theory?

310

(2)

10.4 A note on reference populations and the concept of the 'individual'

312

(10)

11 Methods in social representation research

322

(33)

11.1 Defining and diagnosing social representations

322

(4)

11.2 Methods in research

326

(23)

11.3 Developing appropriate methodologies

349

(6)

Notes

355

(13)

References

368

(61)

Name index

429

(12)

Subject index

441

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Everyday Discourse and Common Sense The Theory of Social Representations

Summary

Author Biography

Table of Contents

Supplemental Materials