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The Fall of Advertising and the Rise of PR

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The Fall of Advertising and the Rise of PR by Ries, Al, 9780060081997
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  • ISBN: 9780060081997 | 0060081996
  • Cover: Paperback
  • Copyright: 4/5/2010
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World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.

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