Fashion Buying

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.

Helen Goworek is senior lecturer in fashion buying, merchandising and product development at Nottingham Trent University. Her experience in industry includes having worked in both buying and design for several major UK fashion retailers.

Introduction
The role of the fashion buyer
The buying cycle
Predicting fashion trends
Range planning
Fabric sourcing
Garment sourcing
Buying for retail fashion multiples
Mail order fashion buying
Buying branded fashion merchandise
Fashion marketing for buyers
Careers in fashion buying
Bibliography and Further Reading
Glossary of fashion buying terms
Table of Contents provided by Publisher. All Rights Reserved.

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Summary

Author Biography

Table of Contents

Supplemental Materials