The Fine Art of Success How Learning Great Art Can Create Great Business

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The Fine Art of Success How Learning Great Art Can Create Great Business by Anderson, Jamie; Reckhenrich, Jörg; Kupp, Martin, 9780470661062
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  • ISBN: 9780470661062 | 0470661062
  • Cover: Hardcover
  • Copyright: 2/14/2011

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You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys Understanding creativity, is every manager an artist; Picasso Art lessons for global managers; Koons Made in Heaven produced on eart; and Paik Global Groove, innovation through juxtaposition.With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
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