Focus Group Research

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Focus Group Research by Graham R Walden, 9780857025678
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  • ISBN: 9780857025678 | 0857025678
  • Cover: Hardcover
  • Copyright: 10/3/2012

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The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.
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