Focus Groups: Supporting Effective Product Development

While most texts in product development cater to marketing, political, and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional and novice to employ these techniques usefully and with confidence. An ideal book for both professionals and undergraduate students, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers, and anyone running product-related focus groups or involved in product research.