on all orders of $79 or more

$5 OFF your purchase of $75 or more!
Use coupon code FRIDAY in checkout.

Framework for Marketing Management

, by ;
Framework for Marketing Management by Kotler, Philip T.; Keller, Kevin Lane, 9780133871319
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780133871319 | 0133871312
  • Cover: Paperback
  • Copyright: 1/16/2015
  • Rent Textbook


  • Buy New Textbook

    Currently Available, Usually Ships in 24-48 Hours

  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access


For graduate and undergraduate courses in marketing management.


A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

You might also enjoy...

Please wait while the item is added to your bag...