From a Market Economy to a Finance Economy The Most Dangerous American Journey

Dwindling innovation and deteriorating economic conditions are caused by a major force, a systemic shift in the American economy. In this gripping book, Dr. Samli makes the case that the US economy is shifting for the worse, tilting towards a finance-driven economy, and argues that investing in innovation will bring us out of the recession and back to a successful, market-driven economy.

While the US is cost-cutting by sending jobs abroad, reducing education budgets, and redirecting government funds to military involvement, American innovation has been suffering and stifled. Dr. Samli explores the roots of the recession from this viewpoint and offers an 'innovative' solution for disciplining economic, political, and social activities to come out of the recession and restore the tilt towards the 99-percent.

Dr. A. Coskun (Josh) Samli is a Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books and 30 monographs. Dr. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, the Far East, Oceania, and was very active in the Fulbright Commission. He is also on the review board of seven major journals and is the co-founder of, and was the first president and a research fellow of the International Society for Quality of Life Studies (ISQOLS). Dr. Samli is a Distinguished Fellow in the Academy of Marketing Science and a past chairman of its board of governors. In addition to his academic work, he worked with hundreds of small- and medium-sized businesses as a consultant over a 50-year period. He received his MBA at the University of Detroit and his PhD at Michigan State University.

Table of Contents
1. American Market Economy: Quo Vadis
2. The Disappearing Magic of Market Economy
3. The Greed Factor
4. Too Big to Fail or Too Big to Succeed
5. Early Indicators If Any
6. The Innovation Culture Where are You?
7. Recessions are Totally Man Made
8. Live but also Learn to Let Live
9. Alice in the Finance Land