The Full Court Press

In 2003, neoconservatives led the country into war during an Administration that suckerpunched the media into submission, allowing them to proceed with their agenda with minimal resistance from the press. Could a similar fate befall the country again? Learn the secrets of the great neoconservative PR strategists that enabled them to achieve information dominance in this exciting new book. The Full Court Press takes the reader behind the scenes, exposing how the neocons managed public opinion to best advantage, revealing the conservative offensive and liberal counter offensive, along with lessons and recommendations for aspiring journalists who wish to serve with skill and integrity, as effective, truthful guardians of the Fourth Estate. The book is based on interviews with some of the nation's leading journalists and PR strategists who shaped the public's perception of Operation Iraqi Freedom and Bush policies."Tom is the embodiment of the wise and worldly CBS News Correspondent. He is equally at home dodging bullets on a battlefield and prowling the corridors of power in London or Moscow or Jerusalem." -- Andrew Heyward, CBS News President;"Susan writes well, and the subject is dead on." -- Paul Clark, Director of Crisis Media, Hill & Knowlton;"I was very impressed with this clear and strong statement." -- Bill Moyers, Doyen of the Liberal Media;"This book is chock full of good reporting." -- David Roth, Author and Aide to Gen. Colin Powell;"A very good piece -- not seen elsewhere." -- Ed Warner, Time Magazine.