Fun Is Good

Make work fun and you'll create a culture of creativity where the best people will want to work and customers will want to spend their money. That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks'”full of laughs, zany promotions, and free giveaways'”enjoyable for everyone, but also how it can turn any organization into a thriving one.

MIKE VEECK is president and part owner of six wildly successful minor-league baseball teams. Son of the late Hall of Fame club owner Bill Veeck, he has followed his father’s lead with innovative promotions that have been profiled by 60 Minutes, USA Today, Sports Illustrated, Fortune, People, and countless other media outlets. He lives in Charleston, South Carolina.

PETE WILLIAMS is a veteran journalist who writes about fitness, business, and sports. He lives in Safety Harbor, Florida.