The Future of Design Global Product Innovation for a Complex World

How can today's designers better engage with new and emerging technologies to take advantage of the opportunities these technologies can bring?

"An insightful treatment of how design must change to address the many challenges with a world of global companies and design teams."--Don Norman, author, The Design of Everyday Things

WHAT ARE THE 10 GLOBAL FACTORS THAT DETERMINE DESIGN SUCCESS?

Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Lorraine Justice is Professor of Industrial Design and the former Dean of the College of Imaging Arts and Sciences at the Rochester Institute of Technology (RIT). She is a Fellow of the Industrial Designers' Society of America (IDSA) and was named one of the top 40 designers to watch by ID Magazine. She was also named one of the top 50 in product design in 2016. She serves on six editorial boards for design journals around the world and, as a judge for design competitions around the world.