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- ISBN: 9789401447232 | 9401447233
- Cover: Hardcover
- Copyright: 8/25/2018
•A framework for adapting your brand to the consumer of today and tomorrow
•Customer is king - and competitor
Traditional retail is no more. It has been rendered obsolete by developments in economy, demography, and technology in particular. The Internet has taken over the role of retail in its massive possibilities in distribution of products. Anyone can open a store today, from producers attempting to sell their products without any intermediaries to consumers themselves. The traditional consumer has turned to worldwide retail platforms in buying products they can afterwards easily sell themselves through social media. The Future of Shopping opens up a window into these trends and evolutions, offers insight into their catalysts, and lays out a framework for adapting your brand to the consumer of today and tomorrow.