Futuretainment, by Walsh, Mike
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- ISBN: 9780714848754 | 0714848751
- Cover: Hardcover
- Copyright: 11/16/2009
The way we read, watch and listen has undergone a revolution in the past decade.Futuretainmentis an indispensable guide to taking advantage of these massive changes. An inspirational handbook for the digital future of broadcasting, gaming, branding, advertising and publishing,Futuretainmentreveals how you find the best opportunities as soon as you realize that everything you thought you knew was wrong. Author Mike Walsh clarifies how developments such as algorithms, mobile devices and social networks are already shaping every aspect of our lives, while also explaining the transformations in consumer behavior that are inspiring new technologies and changing media forever.