Gender and Entrepreneurship: An Ethnographic Approach

This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation.

Acknowledgements INTRODUCTION: Gender and entrepreneurship as entwined practices CHAPTER ONE: How a gender approach to entrepreneurship differs from the study of women entrepreneurs 1.1 Entrepreneur-mentality 1.2 Women entrepreneurs: the victims of gendered research practices 1.3 Feminist organizations and the women's standpoint 1.4 Can we do differently? CHAPTER TWO: Gender as a social practice, entrepreneurship as a form of masculinity: a theoretical framework 2.1 Gender: a situated performance in the intersections between bodies, discourses and practices 2.2 Making masculinity (in)visible 2.3 The symbolics of masculinities: entrepreneurship as a form of masculinity Conclusions CHAPTER THREE: Doing and saying gender: a methodological framework 3.1 Reflexive ethnography: from the 'red notebook' to the 'toolbox' 3.2 The research context, data collection and data analysis Conclusions CHAPTER FOUR: Company ethnographies: the gendering of entrepreneurship and the enterprising of gender 4.1 Asie Welders 4.2 Asie Welders: an anti-heroic story 4.3 Erba Shirts 4.4 Erba Shirts: an ordinary case of entrepreneurship 4.5 Frau Kitchens 4.6 Frau Kitches: a matter of honour? 4.7 LeCi Fashion 4.8 LeCi: between tradition and innovation 4.9 Atlantis Magazine 4.10 Atlantis: does heterosexuality matter? Conclusions CHAPTER FIVE: Gender and entrepreneurship as discursive practice 5.1 The 'ingredients' of entrepreneurship: risk, money, innovation and gender neutrality 5.2 Constructing gender through risk, money and innovation 5.3 A 'normal' woman entrepreneur? 5.4 Narrating entrepreneurship and gender Conclusions CHAPTER SIX: 'Doing family' while doing gender and business: concluding remarks Appendix: Ethnography of practices and ethnographic practice References