Get Bold Using Social Media to Create a New Type of Social Business

Sandy Carter is Vice President, Social Business Evangelism, in which capacity she is responsible for helping to set the direction for IBM’s Social Business initiative. Social Business is a more than $200 billion marketplace.

Her career history is impressive. She has been a Chief Marketing Officer, Chief Sales Officer, Chief Software Alliance Officer, Business Leader, and Strategist who has successfully leveraged social techniques to drive business success. She and her teams have been awarded more than 25 social media awards for her innovative and successful implementation of Social Business techniques.

In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channel’s CRN magazine named her one of the 100 most powerful women in channels in 2010 and 2009. Ms. Carter is the best-selling author of two books: The New Language of Business: SOA & Web 2.0, which won the Platinum MarCom Award in 2008, and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market, which won the Silver MarketingSherpa award in 2009. Ms. Carter received MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.

She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison’s Who’s Who and the Cambridge Who’s Who. She was named Best Speaker by Baptie & Company for receiving the highest speaker rating at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the Top 25 Women in Tech to Watch list in 2010.

Ms. Carter holds a Bachelor of Science degree in computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.

Visit her best-rated blog at http://socialmediasandy.wordpress.com/ and her Twitter account at http://twitter.com/sandy_carter.

Foreword--Business Is Personal, by Charlene Li, Author of Open Leadership     x
Foreword--The New Transformation: Social Business, by Mike Rhodin, Sr Vice President, IBM SWG Solutions     xii
Preface     xv
Chapter 1 The AGENDA for Social Business Success     1
Chapter 2 Align Organizational Goals and Culture     21
Chapter 3 Gain Social Trust     49
Chapter 4 Engage Through Experiences     75
Chapter 5 (Social) Network Your Business Processes     119
Chapter 6 Design for Reputation and Risk Management     149
Chapter 7 Analyze Your Data     169
Chapter 8 Technology as a Competitive Ingredient     201
Chapter 9 Draw Up Your Agenda     215
Glossary of Social Business Terms     253
Index     261

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