Getting Naked : A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty, by Lencioni, Patrick M.
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- ISBN: 9780787976392 | 0787976393
- Cover: Hardcover
- Copyright: 2/2/2010
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni - Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times: Shows why the quality of vulnerability is so important in business; Includes ideas for inspiring customer and client loyalty; Written by the highly successful consultant and business writer Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.