Getting to Plan B

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9781422126691 | 1422126692
Cover: Hardcover
Copyright: 9/1/2009

Rent

(Recommended)

$29.68

Term

Due

Price

Semester

Dec 13

$31.25

Quarter

Aug 16

$29.68

Short Term

Jul 4

$28.13

*This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
Buy Used

Usually Ships in 3-5 Business Days

$33.26
Buy New

This is a hard-to-find title. We are making every effort to obtain this item, but do not guarantee stock.

$44.82
eBook

Available Instantly

Online: 1825 Days

Downloadable: Lifetime Access

$39.36

If the founders of Google, PayPal, or Starbucks had stuck to their original business plans, we'd likely never have heard of them. Instead, they made radical changes to their initial models, became household names, and delivered huge returns for investors. How did they get from their Plan A to a business model that worked? Why did they succeed when most new ventures crash and burn?

Please wait while the item is added to your bag...

Preface	p. vii
Introduction	p. 1
Don't Reinvent the Wheel, Make It Better: Assembling Analogs, Antilogs, and Leaps of Faith to Get to Plan B	p. 13
Guiding Your Flight Progress: The Power of Dashboards	p. 37
Air, Food, and Water: Your Revenue Model	p. 65
Avoiding Rocks and Hard Places: Your Gross Margin Model	p. 89
Trimming the Fat: Your Operating Model	p. 113
Cash Is King: Your Working Capital Model	p. 133
It Takes Money to Make Money: Your Investment Model	p. 157
Can You Balance a One-Legged Stool?: Multidimensional Business Models	p. 179
Getting Started on Discovering Your Plan B	p. 205
Notes	p. 217
Acknowledgments	p. 229
Index	p. 233
About the Authors	p. 251
Table of Contents provided by Ingram. All Rights Reserved.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Getting to Plan B

Summary

Author Biography

Table of Contents

Supplemental Materials