The GiveBack Economy Social Responsiblity Practices for Business and Nonprofit

Are you making a difference? Is your work meaningful? Are you doing what you can to be a socially responsible innovator or entrepreneur? These questions are bringing about the new economy: The GiveBack Economy. Recent studies have shown that more than 99 percent of business owners want to find ways to give back to their communities, and more than 60 percent of consumers prefer to do business with socially responsible companies. People don’t want to just give their money when making a difference in the world, they want to be part of the change and really make a difference. Authors Carla Langhorst and Peter Miller brought their varied business and teaching experiences together to write The GiveBack Economy, a book to help readers navigate this new world built on change and doing social good. The book also includes an exclusive download kit of useful forms and resources. Whether you are a new social innovator trying to figure out how to start a socially conscious organization, or an existing business owner wanting to practice Corporate Social Responsibility, this book will help you learn the ropes of social enterprise and how to leverage social impact, so you can reap the benefits in your business and the community.

Peter Miller was with CIBC for 27 years then started first of six businesses, taught entrepreneurship social enterprise and marketing at Seneca and Centennial and Sheridan Colleges. Carla Langhorst’s experience includes marketing at Coca-Cola Canada, sales at McCain Foods, sales and training development at Canadian Pacific Railway, franchisee training and sales execution at Director of Operations at The Nines Consulting Group. Most recently, she is an instructor at Humber College, a volunteer at the YMCA Business Development Centre, and is working with the United Church.