Global Jumpstart The Complete Resource

Offers a practical, step-by-step guide to planning and launching a successful global strategy. Discusses how to develop a global mindset, determine if your company is a candidate for global expansion, make the most of limited resources, assess human resource capabilities, and undertake rigorous market research. Softcover.

Ruth Stanat is founder and President of SIS International Research, a firm specializing in strategic planning, marketing research, and business development. She lives in Fort Wayne, Indiana. Chris West is Managing Director of London-based Marketing Intelligence Services.

Preface	p. ix
Introduction	p. xi
The Global Business	p. 1
Is Your Company a Candidate for Global Expansion?	p. 15
The Global Marketing Audit	p. 35
Analyzing the Opportunities	p. 53
Researching Global Markets	p. 65
Your Options for Going Global	p. 91
Global Selling	p. 119
Changes at Home	p. 139
Measuring Your Success	p. 155
Five Stages of Organizational Development for Small Firms	p. 163
Creating a Global Marketing Plan	p. 173
Resources List/Contact Information	p. 181
Notes	p. 183
Index	p. 185
About the Authors	p. 197
Table of Contents provided by Syndetics. All Rights Reserved.

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Global Jumpstart The Complete Resource Expanding Small And Midsize Businesses

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