The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy

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The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy by Lansbury, Russell D.; Suh, Chung-Sok; Kwon, Seung-Ho, 9780203965528
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  • ISBN: 9780203965528 | 0203965523
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  • Copyright: 1/9/2007

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Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company, one of the most prominent of the new Korean multinational corporations.
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