FREE SHIPPING

on all orders of $59 or more

6% OFF your purchase of $100 or more!
Use coupon code THURSDAY in checkout.

Global Marketing

, by ;
Global Marketing by Gillespie, Kate; Hennessey, H. David, 9781439039434
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781439039434 | 1439039437
  • Cover: Paperback
  • Copyright: 2/2/2010
  • Rent Textbook

    (Recommended)

    $5.14
     
    Term
    Due
    Price
  • Buy Used Textbook

    In Stock Usually Ships in 24 Hours.

    $2.98
This concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.


Please wait while the item is added to your bag...