Global Sport Business: Community Impacts of Commercial Sport

Global Sport Business: The Community Impact of Commercial Sportinvolves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognised as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalisation, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organisations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport#xE2;#xAC;"s global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.

Sport as a business: a change of scope and intent By Hans Westerbeek, La Trobe University, Melbourne, Australia The commercialisation of sport: opportunities and threats By John Amis, University of Memphis, USA The Olympic Games and the Global City: sport as a means or an end? By Holger Preuss, Johannes Gutenberg University, Mainz, Germany Sport, Business and the scope of social responsibilities By Aaron Smith and Hans Westerbeek, La Trobe University, Melbourne, Australia Community sport policy and sport business policy: partners or competitors? By Ian Henry, Loughborough University, UK The mass media and sport business marriage (made in heaven?) By Raymond Boyle, University of Glasgow, UK Virtual and online sport participation and the end of sport as we know it By Bosse Carlsson, Malmo University, Sweden Global sport spectacles and the impact on home communities By Boria Majumdar, La Trobe University, Melbourne, Australia Epilogue By Hans Westerbeek, La Trobe University, Melbourne, Australia