The Global Sport Business

This book focuses on sport management and business in relation to current developments, insights and a specific focus on emerging sport business economies.

HANS WESTERBEEK is Associate Professor of Sport Marketing at La Trobe University, Melbourne, Australia and is a director of Manage to Manage. He is President of the Sport Management Association of Australia and New Zealand, as well as President of The Netherlands Chamber of Commerce in Australia. He has acted as a consultant to numerous sport organisations and the corporate sector in Europe and Asia-Pacific. He is co-author of several books including, Sport Business in the Global Marketplace and The Sport Business Future.

The Emergence Of Sport Business
Drivers Of Globalisation
Drivers Of Sport Globalisation
Structure Of The Global Sport Industry
Sport And Economy
Sport And (New) Technology
Sport And Culture
The Future Of Sport Business
Different Scenarios For The Future Of Sport
Epilogue