Global Strategic Management

Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.

Each chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context and encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies like China, Poland, and Nigeria.

Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding. As a result, the text equips the reader with a firm grasp of the core concepts required for academic success and develops the critical thinking and decision-making skills that are essential for future employment.

Jedrzej George Frynas is Professor of Corporate Social Responsibility and Strategic Management at Middlesex University Business School.

Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.

PART I: INTRODUCTION
1. Introduction to Global Strategic Management
PART II: GLOBAL STRATEGIC ANALYSIS
2. Global Business Environment: The External Macro Environment
3. Global Business Environment: The Industry Environment
4. Analysis of the Internal Environment
PART III: GLOBAL STRATEGIC DEVELOPMENT
5. Managing the Internationalization Process
6. International Strategic Alliances: Partnership and Co-Operation
7. The Subsidiary-Level Strategy
8. Headquarter-Level Strategy
PART IV: GLOBAL STRATEGIC IMPLEMENTATION
9. Global Structures and Designs
10. Global Management of Change
PART V: GLOBAL STRATEGIC INNOVATION
11. Global Management of Innovation and Knowledge
12. Corporate Social Responsibility and Innovation