Global Television Marketplace

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Global Television Marketplace by Havens, Timothy, 9781844571031
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  • ISBN: 9781844571031 | 1844571033
  • Cover: Hardcover
  • Copyright: 10/2/2006

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Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists.
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