Globesity, Food Marketing and Family

This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the globesity pandemic in Britain and the USA, it illustrates the way moral panic brought childrens food marketing to the centre of the policy debates about consumer lifestyles.

STEPHEN KLINE is Professor of Communication at Simon Fraser University, Canada.

Introduction: Lifestyle Risks and Food Politics
PART I: Risk Agenda Setting, Moral Panic and News in a Risk Society
Epidemic Proportions: The Medicalization of Globesity
Canaries in the Supermarkets: Pandemic Politics and Child Consumers
PART II: Marketing to Children and Lifestyle Risks
The Promotional a Healthy Diet?: Comparing Food Marketing Systems in the UK and North America
Limited Persuasion: Mitigating factors in the formation of Brand Choice among Canadian Children
PART II: Consumer Socialisation in Mediated Saturated Households
Fast Food and Sluggish Kids: Managing Lifestyle Risks in Canadian Families
Pulling the Plug: Consumer Literacy in a Risk Society
Conclusion: Beyond Cultural Contradictions: Mediated Markets, Consumerism and Lifestyle Risks

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Globesity, Food Marketing and Family Lifestyles

Summary

Author Biography

Table of Contents

Supplemental Materials