Great Brand Blunders: The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own
, by Gray, Rob
- ISBN: 9781780592299 | 1780592299
- Cover: Paperback
- Copyright: 4/7/2014
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Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.
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