Greentailing and Other Revolutions in Retail

Greentailing is "green" retailing that capitalizes on the huge and growing demand for organic, sustainable and wellness-related products. This is the biggest idea in retailing, and it is likely to drive the future of the business. Greentailing will force both suppliers and retailers in every category to take notice. Leading edge greentailers like Whole Foods continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. In addition to greentailing, the book explains six other top retail trends: Creating Rich Retail Experiences: Starbucks, Cabelas, etc. Adding Services to Products: Home Depot's Installation Services, Target's In-Store Medical Clinics, etc. What Retailers Should be Doing Online New Store Formats That Target New Demographics Global Trends That Will Change Retailing Forever: Zara, H&M, etc. Brands (like Apple and Nike) Opening Their Own Stores The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successes like Patagonia, Apple, Wal-Mart, and more.

NEIL Z. STERN is a senior partner with McMillan|Doolittle, a global retail consultancy with clients around the world. He consults on strategic planning and the development of new retail concepts. His clients include Sears, Target, Wawa, Harris Teeter, Radio Shack, McDonald’s Corporation, Lenox, Land’s End, Publix, ChevronTexaco, Procter & Gamble and Safeway. Neil is an honors graduate of Columbia University and has attended Northwestern’s Kellogg MBA program

WILLARD N. ANDER is a senior partner with McMillan|Doolittle who specializes in consumer insights, strategic planning, and new concept development. His clients include Best Buy, Saturn, Sears, McDonald’s, Harris Teeter, Radio Shack, Carrefour, Lowe’s, Allstate, Staples, Cabela’s, and others. He is a graduate of Stanford University and a former assistant professor at the University of Houston

Preface	p. xi
Introduction-What's Going to Revolutionize Retailing in the Future?	p. xix
Compressed Life Cycle	p. xxi
Inflection Points in Retailing	p. 1
Inflection Point Model	p. 4
Create or React	p. 4
What's Involved in Getting It Right?	p. 6
How Do You Know if You're on the Right Path?	p. 8
Trends are Interconnected	p. 11
Start with the Customer, Please!	p. 12
Power of Demographics	p. 14
Consumer Behavior Changes and Demography	p. 17
Disrupters and Accelerants	p. 20
Putting It All Together	p. 23
Greentailing 2.0-The Second Generation of Green	p. 27
Greentailing 2.0 Defined	p. 31
Beware of Greenwashing	p. 32
The Green Movement	p. 34
Greentailers Abroad	p. 37
What Are the Key Elements of Greentailing?	p. 40
Think Green	p. 40
Act Green	p. 42
Sell Green	p. 48
Convey Green	p. 53
The Consumer's View on Green	p. 57
Green Practices	p. 58
Where the Rubber Hits the Road-What Matters Most	p. 65
Greentailing in Action-Case Studies	p. 69
Apparel, Home, and Specialty Retail	p. 70
Buffalo Exchange-Renewable Green	p. 70
Pivot Boutique-A Green Entrepreneur	p. 73
Nau-And the Dangers of Getting Ahead of the Curve	p. 74
Williams-Sonoma, Inc.	p. 77
Big Box Retailers	p. 79
The Home Depot's Eco Options Program	p. 79
Wal-Mart's Real Green Efforts	p. 81
Target	p. 87
Staples	p. 89
Office Depot	p. 90
Grocery	p. 91
Whole Foods Market-Greentailing's Poster Child	p. 91
Safeway	p. 94
PCC Natural Markets	p. 96
Trader Joe's	p. 98
Suppliers	p. 99
Method and Cleaner Cleaning Supplies-Eco-Hip	p. 99
Unilever	p. 101
Apple	p. 102
Greener Outdoors	p. 103
Timberland	p. 103
REI	p. 104
Nike	p. 104
Gaiam	p. 105
Greener Buildings	p. 106
Green Exchange	p. 106
Putting Green Practices into Action	p. 111
Thinking Green	p. 113
Incorporate Green Initiatives into Your Mission and Core Values	p. 113
Develop Green Advocates within Your Organization	p. 114
Acting Green	p. 114
Design Environmentally and Energy Efficient Buildings	p. 114
Develop Efficient Methods for Dealing with Waste	p. 116
Promote Eco-Friendly Packaging	p. 117
Convert to Energy-Conscious Fleets	p. 117
Offset Carbon Emissions	p. 118
Get Involved	p. 119
Selling Green	p. 119
Source and Promote Products That Are Environmentally Responsible	p. 119
Conveying Green	p. 120
Corporate Social Responsibility	p. 120
Green Communication Systems	p. 120
Encourage Transparent Policies	p. 121
Be Charitable	p. 121
Summary	p. 122
The Hot Five-Other Revolutionary Themes in Retail	p. 123
The Hot Zone	p. 127
Demographic Shifts Provide Retail Opportunities	p. 133
A Look at U.S. Demographic Trends	p. 134
Capitalizing on Future Demographic Shifts	p. 135
Getting to Where the Puck Is Going to Be ... Ahead of the Big Demographic Shifts	p. 136
Beyond Demographics: The Significance of Lifestyle, Attitudes, and Values	p. 148
Time Compression	p. 151
Customers in Control	p. 154
Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits beyond Price	p. 157
Lululemon Athletica-A New Breed of Experiential Retailer	p. 162
Oops-Paiva Didn't Deliver on Experience	p. 163
Who Else Gets Experience?	p. 164
Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Nonstore Retailing	p. 167
Intelligent MultiChannel	p. 168
JCPenney	p. 169
Williams-Sonoma, Inc.	p. 171
Popping Up All over the Place	p. 172
Launching Brands Directly	p. 177
Bare Escentuals	p. 178
The Pampered Chef	p. 180
Creative Memories	p. 181
Other Non-Store Retailing Channels	p. 183
Reaching Consumers in New and Reinvented Ways	p. 184
Selling Services, Not Just Products	p. 185
Democratization of Service	p. 186
Demographic Shifts	p. 188
Services Are Clearly Outpacing Retail Growth	p. 189
PetSmart and the "Humanization" of Pets	p. 191
Softer Side of Services	p. 192
Retail Clinics-Afforable Diagnosis and Cure in One Spot	p. 195
Financial Services	p. 197
So What's Next?	p. 199
Brands Going Retail-The Battle for Control of the Customer	p. 201
Blame Apple (or Coach), but Blame Someone	p. 203
Why Do Brands Go Retail?	p. 207
What's Needed for Long-Term Success?	p. 211
12 Rules of Successful Retail Innovation	p. 215
Looking Back and Looking Forward	p. 225
Notes	p. 231
Index	p. 233
Table of Contents provided by Ingram. All Rights Reserved.

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Greentailing and Other Revolutions in Retail Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

Summary

Author Biography

Table of Contents

Supplemental Materials