Grid Systems

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ISBN: 9781568984650 | 1568984650
Cover: Paperback
Copyright: 8/12/2004

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Grid systems are the foundation for almost all typographic design, and this new text shows how to apply them in a creative way. Using a step-by-step approach, the text shows how grids can become a means of dynamic communication. Filled with extensive research and more than 100 informative examples, this is a rich, easy-to-understand overview.

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Introduction	p. 5
Project Elements and Process	p. 7
Constraints and Options	p. 8
Proportion of Elements	p. 9
Grouping	p. 10
Negative Space and Grouping	p. 11
Perimeter Edge and Axial Relationships	p. 12
The Law of Thirds	p. 13
The Circle and Composition	p. 14
Horizontal Composition	p. 17
Brochure for Die Neue Typographie	p. 35
Cover Page and Text Page from The Isms of Art	p. 36
Spread from the Catalog of Bauhaus Products	p. 37
Theatre Am Hechtplatz Advertisement	p. 38
SamataMason Web Site	p. 40
Institute for Architecture and Urban Studies Graphic Program	p. 42
Sotheby's Graphic Program	p. 44
Table of Contents Spread for The New Urban Landscape	p. 45
Horizontal/Vertical Composition	p. 46
Zurcher Kunstler im Helmhaus Poster	p. 63
Nike ACG Pro Purchase Catalog	p. 64
Program for Zurich University's 150th Anniversary	p. 66
Best Swiss Posters of the Year 1992	p. 67
Festival d'ete (Summer Festival), Program Spread	p. 68
Columbia University, Graduate School of Architecture and Planning Posters	p. 69
Diagonal Composition	p. 71
Kandinsky Poster	p. 89
Page from Reklama Mechano	p. 90
Page from The Next Call	p. 90
National-Zeitung (Newspaper) Poster Series	p. 91
Title Page Studies for the Freiburg Municipal Theatre	p. 92
Columbia University, Graduate School of Architecture and Planning, Lecture and Exhibition Posters	p. 94
Typographic Hierarchy	p. 97
Case Study: Identification of the AIDS Virus	p. 104
Case Study: The Beginning of Communism in Cuba	p. 107
Case Study: Levi's Become Fashion	p. 112
Case Study: "If the glove don't fit, you must acquit."	p. 116
Acknowledgments	p. 118
Image Credits	p. 118
Selected Bibliography	p. 118
Index	p. 119
Table of Contents provided by Rittenhouse. All Rights Reserved.

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Grid Systems

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