The Growth Drivers The Definitive Guide to Transforming Marketing Capabilities
, by Bird, Andy; McEwan, MhairiNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781119953319 | 1119953316
- Cover: Hardcover
- Copyright: 12/12/2011
The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth. They explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth - clarifying the unique role that world-class marketing can play. This is a new, more sustainable way to ensure the organisation is equipped to deliver superior customer value and drive demand-led growth. Each chapter will include a summary, a separate in-depth case study, a range of illustrative real life examples and some 'practical tools' based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.