Guinness The 250 Year Quest for the Perfect

A perfectly poured history of the world's greatest beer. "Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!" -Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine? "Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page." -Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Bill Yenne has been writing extensively about beer and brewing history for two decades and has discussed these subjects as a featured guest on the History Channel. He is the author of more than forty books on a variety of historical topics, and a member of the American Society of Journalists and Authors.

Notes on Measurements and Terminology	p. vii
Acknowledgments	p. viii
Prologue: The World's Greatest Beer	p. ix
Introduction: What Is Guinness Stout?	p. xiii
Origins	p. 1
Arthur Guinness, Brewer	p. 11
A Family Business	p. 25
Generations and Dynasties	p. 35
Bottlers and the Export Trade	p. 43
Building Sales While Building Rails	p. 49
A Public Company	p. 55
The Guinness World Travellers	p. 65
To the Ends of the Earth, and Manchester, Too	p. 75
War at Home and Abroad	p. 81
Trouble, Triumph, and the Toucan	p. 87
Brewed in Britain and America, Too	p. 103
World War II	p. 111
The Postwar Years	p. 119
Great Men and Great Ideas	p. 129
A Family Business at Two Hundred	p. 137
Nitrogenation, the Really Great Idea	p. 145
A Lager Called Harp	p. 151
Into Africa, Malaysia, and Beyond	p. 155
Diversification and Expansion	p. 165
The Watershed Decade	p. 171
A Widget in the Pint	p. 187
A Growing Company and the Perfect Pint	p. 193
Guinness in the Twenty-First Century	p. 205
Inside the Gate with the Master Brewer	p. 215
Epilogue: The World's Greatest Beer	p. 225
Generations of the Guinness Family in the Leadership of the Family Business	p. 229
Guinness Head Brewers	p. 233
Bibliography	p. 237
About the Author	p. 239
Index	p. 241
Table of Contents provided by Ingram. All Rights Reserved.

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Guinness The 250 Year Quest for the Perfect Pint

Summary

Author Biography

Table of Contents

Supplemental Materials