Guitar Lessons A Life's Journey Turning

The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturersBob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business. From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

BOB TAYLOR is the cofounder and President of Taylor Guitars, one of the world's premier manufacturers of acoustic and electric guitars. Considered a visionary among guitar builders, Taylor has pioneered advancements in both guitar design and process, and developed many of the innovations used across the industry in acoustic and electric guitar production today. Based in California, the company employs over 500 people and builds nearly 500 guitars each day.

Foreword	p. ix
Acknowledgments	p. xiii
Introduction: Rust Never Sleeps	p. xv
Life's Little Lessons	p. 1
My Very First Guitar	p. 9
Inspiration	p. 23
The American Dream	p. 31
On Our Own	p. 43
Early Successes and Early Failures	p. 53
Sweat Equity	p. 65
Figuring It Out, One Guitar at a Time	p. 81
Finding Our Place	p. 101
Gaining Traction	p. 115
On the Move	p. 125
Making Our Case	p. 133
We're All in This Together	p. 141
Embracing Technology	p. 159
Building Our Brand	p. 169
Innovation	p. 183
Artists and Celebrities	p. 195
In 10 Years We'll Be Glad We Did	p. 207
The Third Owner	p. 215
Epilogue	p. 227
Table of Contents provided by Ingram. All Rights Reserved.

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Guitar Lessons A Life's Journey Turning Passion into Business

Summary

Author Biography

Table of Contents

Supplemental Materials