Handbook of Media and Communications Research : Qualitative and Quantitative Research Methodologies

TheHandbook of Media and Communication Researchpresents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. TheHandbookoffers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, theHandbookwill be a standard reference work for students and researchers in the field of media, communication and cultural studies.