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The Handbook of Media and Mass Communication Theory

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The Handbook of Media and Mass Communication Theory by Fortner, Robert S.; Fackler, P. Mark, 9780470675052
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  • ISBN: 9780470675052 | 0470675055
  • Cover: Hardcover
  • Copyright: 5/5/2014
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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.

  • Focuses on all aspects of current and classic theories and practices relating to media and mass communication
  • Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
  • Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
  • Features coverage of a wide variety of theoretical perspectives
  • Pays close attention to the use of theory in understanding new communication contexts, such as social media

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