A Handbook of Qualitative Methodologies for Mass Communication Research
, by Jankowski,Nicholas W.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780415054058 | 0415054052
- Cover: Nonspecific Binding
- Copyright: 12/13/1991
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.