The Harvard Entrepreneurs Club Guide to Starting Your Own Business
, by Sharma, PoonamNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780471326281 | 0471326283
- Cover: Paperback
- Copyright: 2/17/1999
The only complete resource for undergraduates, graduates, and any soon-to-be small business owner Take a look at college campuses today and you2ll find the next group of hopeful young entrepreneurs. With the growing trend of college students and recent graduates desiring to run their own businesses, a group of bright minds from Harvard realized the need for a "how-to" manual for these young people, who often have thin wallets and very little professional experience. Written by Poonam Sharma and fellow members of the Harvard Entrepreneurs Club, this guide explains in an understandable, non-scholarly manner the steps involved in successfully starting a business. Topics covered include where to get ideas, the business plan, financing, legal protection, identifying and targeting a particular market, advertising, researching the industry, business ethics, and ten stories of undergraduates who have made it.