HBR's 10 Must Reads The Essentials

The HBR Paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious business people in organizations around the globe.

Meeting the Challenge of Disruptive Change	p. 1
Competing on Analytics	p. 23
Managing Oneself	p. 43
What Makes a Leader?	p. 63
Putting the Balanced Scorecard to Work	p. 85
Innovation: The Classic Traps	p. 113
Leading Change: Why Transformation Efforts Fail	p. 137
Marketing Myopia	p. 153
What Is Strategy?	p. 181
The Core Competence of the Corporation	p. 219
About the Contributors	p. 247
Index	p. 249
Table of Contents provided by Ingram. All Rights Reserved.

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HBR's 10 Must Reads The Essentials

Summary

Table of Contents

Supplemental Materials