Health Communication : A Multicultural Perspective

This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors' experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation. This particular project is designed to develop health promotion communication interventions from a multicultural perspective and provides unmatched opportunities to focus on the dynamics of a multicultural community as they affect health communication interventions.

Rina Alcalay, PhD, is Associate Professor of Communications and Rhetoric at the University of California at Davis Shana Alex is Program Assistant at the UCLA Office of Public Health Practice Robert A. Bell, PhD, is Professor of Communication at the University of California at Davis. Gauri Bhattacharya, DSW, MSW, is a faculty member in the School of Social Work at the University of Illinois at Urbana-Champaign (UIUC) Clifford Binder is currently assessing Medicare contractor medical review activities and Medicaid network adequacy measures for the Health Care Financing Administration Linda Burhansstipanov, MSPH, DrPH, is Executive Director of Native American Cancer Initiatives, Inc., of Pine, Colorado. She is Western Cherokee (Tahlaquah, OK) Vicki J. Ebin, PhD, MSPH, is Assistant Professor at California State University, Northridge, in the Department of Health Sciences. Concurrently, she is the Project Director for the UCLA/CSULB Adolescent Tuberculosis Prevention Project Deborah Glik, PhD, is Associate Professor at the UCLA School of Public Health Fran Goldfarb, MA, CHES, is Director of Parent and Family Resources at the University of Southern California, Affiliated Program, Children's Hospital, Los Angeles. Snehendu B. Kar, MSc, DrPH, is Professor of Public Health at UCLA, where he's been since 1979. Lene Levy-Storms, PhD, MPH, is Assistant Professor in the Department of Health Promotion and Gerontology and a Fellow of the Sealy Center on Aging at the University of Texas Medical Branch in Galveston, Texas. Angela Mickalide, PhD, CHES, is Program Director of the National SAFE KIDS Campaign. She is an adjunct Associate Professor of Prevention and Community Health at the George Washington University School of Public Health and Health Services and an Associate in the Department of Psychiatry and Behavioral Sciences at Johns Hopkins University School of Medicine Donald E. Morisky, ScD, has worked at the UCLA School of Public Health since 1982, concurrently conducting research in Associate positions at the Johns Hopkins School of Hygiene and Public Health, the Charles R. Drew Post Graduate Medical School, and the UCLA Jonsson Comprehensive Cancer Center Karen Thiel Raykovich, PhD, is a Senior Fellow in the Office of Planning, Evaluation and Legislation of the Health Resources and Services Administration Lisa A. Russell, PhD, is Senior Research Associate with ETR Associates in Santa Cruz, California Steven P. Wallace, PhD, is Associate Professor at the UCLA School of Public Health, Borun Scholar of the Anna and Harry Borun Center for Gerontological Research at UCLA, and associate director for community programs of the UCLA Center for Health Policy Research James A. Wells, PhD, is a health services researcher and epidemiologist.