Here Come the Regulars How to Run a Record Label on a Shoestring Budget

Ian Anderson started recording music when he was thirteen and launched his own successful record label, Afternoon Records, when he was just eighteen. Now this wunderkind of the music scene has written the ultimate guide for all those aspiring to a career in the record industry.Here Come the Regularscovers territory ranging from a label's image to its budget, focusing on the importance of blogging culture and being in the now, and how to approach potential artists with grace and style. Aside from its essential adviceincluding a truthful account of the role of attorneys, contracts, and record dealsthis accessible guide also includes key practical information ranging from sample legal agreements and press releases (or "one-sheets," as they say in the business) to actual figures in terms of how much money to spend on what (promotion, tour expenses, even T-shirts), specifically geared toward the young upstart with very little in the bank. For those interested in starting their own label,Here Come the Regularswill be the dog-eared, underlined bible on the nightstand

Ian Anderson fronts indie-pop band One for the Team, founded the Minneapolis-based indie label Afternoon Records, and is the editor of music blog MFR. This is his first book.