High-Involvement Innovation Building and Sustaining Competitive Advantage Through Continuous Change

Provides a framework for thinking about and organizing a culture of continuous innovation. * Based on ten years of research with over 200 organizations.

<b>John Bessant</b> is Professor of Innovation Management in the School of Management at Cranfield University. Prior to joining Cranfield, <b>John</b> was Director of Brighton University&#8217;s Centre for Research in Innovation Management. He is also an Honorary Professor at SPRU, Sussex University and a Visiting Fellow at several UK and international universities. Together with Joe Tidd and the late Keith Pavitt, John is co-author of <b><i>Managing Innovation</i></b> (published by John Wiley &amp; Sons Ltd.), the second edition of which was awarded the Best Book Prize by the European Association for Creativity and Innovation in 2001.