Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency

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Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency by Olson,Scott Robert, 9780805832297
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  • ISBN: 9780805832297 | 0805832297
  • Cover: Hardcover
  • Copyright: 6/1/1999

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An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.
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