Hollywood Planet: Global Media and the

An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.

Introduction: Media and Cultures

vii

Seeing Transparency

1

(29)

Modes of Reception in World Media Markets

30

(22)

Competitive Advantage and the Media

52

(13)

The Culture Factory

65

(22)

The Transparent Text

87

(27)

The Extensions of Media

114

(20)

The Transparent and the Opaque

134

(28)

Cultures and Anarchy

162

(25)

References

187

(12)

Author Index

199

(6)

Subject Index

205

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Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency

Summary

Table of Contents

Supplemental Materials