Hollywood's Road To Riches
, by Waterman, David
- ISBN: 9780674019454 | 0674019458
- Cover: Hardcover
- Copyright: 10/30/2005
Combining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces.
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