Hospitality Sales and Marketing with Answer Sheet (EI), 6/e, by ABBEY & AMERICAN HOTEL
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780133594508 | 0133594505
- Cover: Paperback w/Study Guide
- Copyright: 7/1/2014
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.