Housing for Niche Markets Capitalizing on Changing Demographics

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ISBN: 9780874209426 | 0874209420
Cover: Hardcover
Copyright: 1/1/2005

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Revealing how to gain a competitive edge by identifying new market niches and designing and developing housing for them, this book explains how changing demographics, lifestyles, and preferences are turning the old predictable housing models upside down, and what it takes to attract these new market segments.

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Overview	p. 9
The Changing Demographics of Housing Demand	p. 11
Market Segmentation: Defining Niche Markets	p. 25
Illustrated Demographic Trends
Population Distribution by Age Cohort, 1970-2030	p. 12
Population Aged 55 to 64, 1970-2020	p. 12
Households by Age, 2000 and 2025	p. 14
Sizing Up the Generations, 2000-2030	p. 18
Growth of Young Adult Population, 2000-2020	p. 18
Homeownership Rates for Households Under 30, 1996-2003	p. 21
Household Composition, 1970-2025	p. 21
Population by Race/Ethnicity, 2000-2020	p. 26
Case Studies	p. 36
Project Features at a Glance	p. 36
Amelia Park: Fernandina Beach, Florida	p. 38
Campus at Albuquerque High: Albuquerque, New Mexico	p. 49
The Edge Lofts: Portland, Oregon	p. 58
Fall Creek Place: Indianapolis, Indiana	p. 70
Front Street at Ladera Ranch: Orange County, California	p. 83
Fruitvale Village: Oakland, California	p. 92
Greenwood Avenue Cottages: shoreline, Washington	p. 103
Hearthstone: Denver, Colorado	p. 112
Jefferson Commons at Minnesota: Minneapolis, Minnesota	p. 123
Lasell Village: Newton, Massachusetts	p. 132
Santana Row: San Jose, California	p. 144
Solivita: Poinciana, Florida	p. 158
Spring Island: Beaufort, South Carolina	p. 169
Vickery: Gumming, Georgia	p. 180
Illustration Credits	p. 192
Table of Contents provided by Ingram. All Rights Reserved.

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Housing for Niche Markets Capitalizing on Changing Demographics

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Table of Contents

Supplemental Materials