How to Become a Million Dollar Real Estate

It s amazing how many people are starting careers in real estate today, yet how many are successful at it? There are many roadblocks to a thriving real estate career. If you are not listing and selling 15 to 30 properties per month each and every month then this book is for you. This book presents the research of the steps and tactics super-successful real estate sales agents employ today. What makes this book particularly useful is the actual case studies from agents who do this work every day. You will learn their time-tested secrets. This step-by-step guide will show you how to find the properties, how to list them, how to sell them, and ultimately, how to get your commission. Learn the hard-earned secrets of breaking into the real estate field, and become super successful in no time at all. You will learn to quickly attract new prospects, get the highest possible commissions, and get return business and referrals, while still having a life outside of work. In this new book you will learn: how NOT to make the big mistakes most new agents make, licensing and exam fees, Multiple Listing Service (MLS), local Board of Realtors, real estate boards, expenses of doing business, your vehicle and insurance coverage, sales techniques, simple methods to get hundreds of referrals, how to make buyers and sellers happy, how to quickly and easily locate the best deals for your customer, presenting offers, software programs that make running your business effortless, the luxury housing market, Dealing with FSBO s, the commercial market, secrets to using the Internet, setting up a record keeping and computer system, brokers and how to work with them, your professional image, the new frontier, the online Internet world , online tools and ideas, real estate technology tips, search engine and Web site optimization, page rank, Internet leads, web positioning, web optimization building partnerships, and general real estate Internet information, and much more.

Foreword	p. 9
Preface	p. 12
So You Want to Be a Real Estate Agent	p. 13
The Real Estate Myth	p. 13
What Is a Real Estate Agent?	p. 17
Who Are These People Called Real Estate Agents?	p. 20
What Do Real Estate Agents Earn?	p. 21
A Day in the Life of a Real Estate Agent	p. 22
Hours and Income-You Get to Decide	p. 26
Ethical Agent Practices	p. 31
What Kind of Agent Do You Want to Be?	p. 32
How to Treat Your Clients	p. 35
Ethical Issues	p. 37
Things to Remember Ethically and Morally	p. 38
Company Matters	p. 43
Choosing a Real Estate Office	p. 43
Which Office Will Be Right for You?	p. 44
How to Find an Office: Matching Your Needs and Goals	p. 48
Why You Do Not Want to Specialize in This Business As a New Agent	p. 54
Make a Decision	p. 56
Setting Up Your World-Class Real Estate Business	p. 59
Other Business Matters	p. 60
Setting Up Your Advertising and Marketing Budget	p. 61
Planning Your Continuing Education	p. 64
Introducing Yourself to the Business Community	p. 65
The Coming Out Party	p. 67
Step-by-Step Business Plan for Success	p. 73
The Pre-Planning Stages	p. 73
Developing Your Plan of Action	p. 78
Step-by-Step	p. 80
Marketing Your Real Estate Business	p. 91
Deciding How You Want to Market Yourself	p. 94
Finding a Way To Be Remembered and Recognized	p. 95
In Front of Everyone All of the Time	p. 96
Marketing Your Business and Yourself	p. 97
Becoming the Go-To Agent	p. 99
Establishing Yourself As the Go-To Agent	p. 100
Keeping Your Clients Close	p. 106
Selling is Your Business-But Can You Sell?	p. 109
How to Sell Real Estate	p. 109
Realize You Are Selling a Dream and An Investment	p. 114
Tips for Success in Selling Real Estate	p. 115
Why the Real Estate Sales Agent Must Sell Differently than Anyone Else	p. 116
How to Sell Different Properties	p. 119
Sales Techniques	p. 121
Making Plans for Success in Real Estate	p. 125
The Competition Is Fierce	p. 125
How to Overcome Competition as an Obstacle	p. 126
Planning for Success	p. 131
How to Be a Successful Closer	p. 132
Referrals, Advertising, and Nonsense	p. 137
Gaining Clients	p. 137
The Issue of Referrals	p. 137
Advertising and Paying for Clients or Self Promotion	p. 141
Nonsense	p. 144
TV Infomercials	p. 145
Let Us Talk About the Virtual World	p. 147
Becoming the Number One Agent in Your Area	p. 151
Becoming a Top Agent	p. 151
Top Agents Know How to List Real Estate	p. 153
Top Agents Know How to Close the Deal with a Buyer	p. 159
Top Agents Work for a Living	p. 162
Top Agents Take Advantage of Every Opportunity	p. 164
Become the Rookie of the Year	p. 169
The Internet Agent	p. 173
Getting Started with the Whole Web Thing	p. 173
Search Engine Optimization (SEO) and Page Rank	p. 174
Online Tools and Ideas to Use	p. 175
Software Programs You Will Want to Know About	p. 176
The Tech-Savvy Agent	p. 177
Career and Family: The Real Estate Balance	p. 181
Family First	p. 182
Career After Everything Else-Really!	p. 184
The Balance of the Successful Agent	p. 186
More Advice	p. 187
The Million Dollar Agent	p. 191
Listing Property and How to Do it	p. 191
Listing Residential Properties	p. 193
Working with Buyers	p. 195
Bringing Buyers and Sellers Together	p. 197
Working in the Luxury Housing Market	p. 198
Commercial Property	p. 199
It Is Your Turn	p. 200
Conclusion	p. 202
Bibliography	p. 203
	p. 205
Suggested Reading for Successful People	p. 206
Web Sites Worth Viewing	p. 207
State Associations for Realtors	p. 207
Other Real Estate-Related Web Sites of Interest	p. 210
Other Web Sites of Interest to Real Estate Agents	p. 211
Phone Scripts	p. 213
Final Tips, Hints, and Reminders for the Million Dollar Agent	p. 217
How to Find Properties to List	p. 217
How to Find Buyers	p. 217
What Not to Do Your First Year (Or Ever) in Real Estate	p. 218
Software Programs for Top Real Estate Agents	p. 218
Sales Quotes for Success	p. 218
	p. 221
Canvassing Letter for the Million Dollar Agent	p. 222
Final Canvassing Letter Out of Rotation	p. 224
Canvassing Phone Call Script: Letter for Auto-Responder	p. 225
About The Author	p. 226
Glossary: Terms New Agents Need to Know	p. 227
Index	p. 281
Table of Contents provided by Ingram. All Rights Reserved.

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How to Become a Million Dollar Real Estate Agent in Your First Year: What Smart Agents Need to Know Explained Simply

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